Wish Upon A Product

Dream - Develop - Deliver

Wish Upon A Product provides a complete product development solution dedicated to designing, sourcing, packaging, and marketing products to benefit customers.

 

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Design & Development | Sourcing | Quality Control | Shipping & Logistics | Marketing

Every product has a story. Wish Upon A Product will map the road from start to finish, taking action to create differentiated products that are positioned as desirable purchases.

TRICKS OF THE TRADE


DESIGN & DEVELOPMENT

Product concepts are developed during interactive sessions that include the client’s input, our artists, and management. Once a concept has been created, Wish Upon A Product works with factories all over the world to cost engineer the product to ensure our clients are offered the optimal quality, price, and timely production schedule.

Small design tweaks can reduce cost without compromising the quality of the product. The vertical seam on the side of a recliner allowed us to beat our customer's target price!


SOURCING

With years of experience living in Southeast Asia and working with factories around the world, Wish Upon A Product sources, develops, and imports various products and product components. Each country has its own areas of expertise in terms of materials and product types, with our largest concentration of product being manufactured in Mainland China.

Each country specializes in specific product lines. For example, Vietnam is well-known for lacquer ware.


QUALITY CONTROL

Wish Upon A Product inspects products in various stages of production (i.e., sampling, production runs, and ready-to-ship goods) to minimize risk and ensure that all product standards are met. Only the highest quality products with the greatest attention to detail are approved for delivery.

The carton drop test is one of the most common tests conducted during a quality inspection. This test reveals how boxes and the products inside will hold up during shipment. A carton drop test is conducted by 10 different drops - one corner, 3 edges, and 6 sides - at a certain height (based on weight).


SHIPPING & LOGISTICS

Wish Upon A Product makes every effort to ensure that shipments are delivered on schedule to meet our customers' timelines. We specialize in the following shipping options:
  • Ocean
  • Air
  • Truck
  • Rail
Wish Upon A Product also handles shipping documentation, customs forms and clearance, and wire transfers.

Wish Upon A Product has the tools to calculate the optimal quantity of packages which a container or truck can carry in order to maximize space and minimize costs.


MARKETING

The heart of any business is through marketing. Marketing is a process by which a product or service is introduced and promoted to potential customers. Wish Upon A Product's marketing department creates customized designs including, but not limited to:
  • Marketing plan development
  • Logo creation or update
  • Packaging and labeling
  • Displays, brochures, one-sheets, and other marketing materials
  • Advertisements

Rebranding allows an established brand to develop a new, differentiated identity in the minds of consumers, investors, and competitors. The above logo refresh resulted in increased brand recognition and response.

©2018 Wish Upon a Product, LLC. All rights reserved.